Project Overview: In our redesign of the Alabama One Credit Union website, we aimed to enhance user experience, improve security, and modernize the site’s interface. The project involved in-depth data analysis, user journey mapping, and a comprehensive UI/UX overhaul.
Key Achievements:
Data-Driven Insights:
We analyzed site usage data to identify the most accessed pages and frequently clicked buttons.
Discovered that a significant portion of site visitors (around 60%) used the website primarily to log in to the digital banking platform.
Enhanced Security and User Experience:
Addressed security concerns and improved user experience by implementing popup CTAs for users clicking the login button, prompting them to download the mobile app for a more seamless and secure login experience.
Achieved a significant reduction in website logins from 60% to 40% within three months.
Improved Navigation and Member Journey:
Developed member profiles to tailor the navigation to the needs of different user segments, ensuring members could easily find the information they sought.
Positive feedback from members and improved navigation metrics confirmed the success of this approach, as evidenced by web analytics from HotJar.
Modernized UI/UX:
Focused on modernizing the site’s appearance to break away from the typical clunky and outdated design of financial institution websites.
Balanced the need for a visually appealing interface with practical functionality for both member service and prospecting.
The redesign of the Alabama One Credit Union website demonstrates our commitment to leveraging data, enhancing user experience, and embracing modern design principles to better serve our members and prospects.
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